Chinsay was an established technology company in the shipping industry, but its new product was an innovation in the commodities and shipping markets. The challenge was to position the new product in the market and build awareness with its target audience. To do so, the company wanted a one-stop-shop communications company that was already well-versed in the market.
We started by holding a messaging session for the new product to understand its USPs, benefits and positioning. Following the session, we provided Chinsay with the name for the product and recommendations on its positioning. Because of its innovative aspect, the target market needed to be educated on the benefits and understand the need for the product. Our go-to-market strategy included a press release, website page, marketing collateral and social media announcements.
Our long-term marketing and PR strategy was focused on a combination of press releases, award entries, contributed articles, newsletters and social media. We focused on partnerships and clients to give credibility and overcome a state of inertia with the target audience.
With our expertise in and knowledge of the commodities and shipping sectors, we were able to position Chinsay as the top innovator in these markets. In our first year alone, we achieved:
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