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The FinTech industry stands at the forefront of innovation, offering solutions to complex financial challenges. Yet, amidst the rush to showcase cutting-edge features, companies often overlook a critical aspect: the needs of their clients. Transitioning from a feature-centric to a solution-centric marketing approach is not just about promoting products, it's about understanding and solving your client's problems effectively.

The FinTech industry stands at the forefront of innovation, offering solutions to complex financial challenges. Yet, amidst the rush to showcase cutting-edge features, companies often overlook a critical aspect: the needs of their clients. Transitioning from a feature-centric to a solution-centric marketing approach is not just about promoting products, it's about understanding and solving your client's problems effectively.

A powerful trifecta of storytelling, colour theory and brand persona can make your B2B brand stand out.

A powerful trifecta of storytelling, colour theory and brand persona can make your B2B brand stand out.

Discover strategic insights for Financial Services Marketing as we explore effective ways to navigate budget constraints and demonstrate impact. From data-driven decision-making to leveraging technology and crafting compelling narratives, this blog provides actionable tips for CMOs. Explore the power of evergreen content, partnerships, and customer retention in achieving more with less.

Discover strategic insights for Financial Services Marketing as we explore effective ways to navigate budget constraints and demonstrate impact. From data-driven decision-making to leveraging technology and crafting compelling narratives, this blog provides actionable tips for CMOs. Explore the power of evergreen content, partnerships, and customer retention in achieving more with less.

The primary reason a prospective client approaches a vendor, be it a technology or finance vendor, is for the benefits they can get from the specific company. Broadly speaking, this might be saving a company money, helping the client make more money, make ‘life’ easier’ or provide tools to manage risk / meet regulatory requirements...

The primary reason a prospective client approaches a vendor, be it a technology or finance vendor, is for the benefits they can get from the specific company. Broadly speaking, this might be saving a company money, helping the client make more money, make ‘life’ easier’ or provide tools to manage risk / meet regulatory requirements...

With the technology industry becoming increasingly competitive, start-ups in the space need to push their message to the relevant audience to succeed. Just because you have a fantastic new product or service don’t assume that you’ll have buyers queuing...

With the technology industry becoming increasingly competitive, start-ups in the space need to push their message to the relevant audience to succeed. Just because you have a fantastic new product or service don’t assume that you’ll have buyers queuing...

Communicating with the target audience is a crucial part of business success: this is how you connect with prospective clients, get brand recognition and respect within your industry. To be impactful, the communication methods used must follow an effective approach...

Communicating with the target audience is a crucial part of business success: this is how you connect with prospective clients, get brand recognition and respect within your industry. To be impactful, the communication methods used must follow an effective approach...

With the FinTech sector increasingly growing and maturing and more start-ups being launched, we are expecting to see continued consolidation. At Moonlight, we have seen this trend with numerous clients, across different sectors – FinTech, RegTech, technology, etc. In our 20 years+ of experience in the FinTech communications space, we have worked on many acquisitions. The question of how a start-up gets on the radar of big companies still needs to be answered and we aim to do so in this blog.

With the FinTech sector increasingly growing and maturing and more start-ups being launched, we are expecting to see continued consolidation. At Moonlight, we have seen this trend with numerous clients, across different sectors – FinTech, RegTech, technology, etc. In our 20 years+ of experience in the FinTech communications space, we have worked on many acquisitions. The question of how a start-up gets on the radar of big companies still needs to be answered and we aim to do so in this blog.

Wouldn’t it be nice if you could sit back and let all your work be done by artificial intelligence? Well, the answer is obviously a no, because, sadly, no employer will pay you just to sit back and do nothing, so you would be out of a job. Here PRs discuss the likelihood of being replaced by AI... Article by Daney Parker, Editor, PRmoment.com with contribution from Alla Lapidus.

Wouldn’t it be nice if you could sit back and let all your work be done by artificial intelligence? Well, the answer is obviously a no, because, sadly, no employer will pay you just to sit back and do nothing, so you would be out of a job. Here PRs discuss the likelihood of being replaced by AI... Article by Daney Parker, Editor, PRmoment.com with contribution from Alla Lapidus.

Commodities People, the independent centre for commodity and energy markets, and Moonlight IQ, the financial and fintech communications specialist, announce their partnership today. The world of conferences and physical events changed dramatically last year and Commodities People’s successful move to online events and subsequently hybrid conferences has gone far beyond the initial plans. This partnership’s aim is to build on these successes in the commodity and energy trading communities, aid communication, and support the new direction for Commodities People, enhancing future events with specialised advisory on increased media profile and client relations.

Commodities People, the independent centre for commodity and energy markets, and Moonlight IQ, the financial and fintech communications specialist, announce their partnership today. The world of conferences and physical events changed dramatically last year and Commodities People’s successful move to online events and subsequently hybrid conferences has gone far beyond the initial plans. This partnership’s aim is to build on these successes in the commodity and energy trading communities, aid communication, and support the new direction for Commodities People, enhancing future events with specialised advisory on increased media profile and client relations.